Blog: Building Project of the Year under £10m SECBE Awards 2020 finalist - 41 Central Parade

11 May 2020

sponsored by Unibail-Rodamco-Westfield

Building Project of the Year <£10m SECBE Awards 2020 finalist - 41 Central Parade, Herne Bay (submitted by Betteridge & Milsom)

With 41 Central Parade, Betteridge & Milsom (B&M) aimed to trigger the beginnings of regeneration in the seaside town of Herne Bay. 

Previously a disused and dilapidated site, 41 Central Parade was a blight on the landscape in the tourist-led prominent seafront area. Like many coastal settlements across the UK, the town has suffered from the lack of investment as people favoured foreign holidays and investment concentrated in other areas. With this in mind, Canterbury City Council launched an Area Action Plan that highlighted key sections of the town that would benefit from redevelopment and bring the town back to life as a place to work, live and visit.

41 Central Parade was located within this Action Plan and once on the market, B&M's client bought the site (with planning) and began to develop the plans to make this scheme something special for Herne Bay. The result is a luxury residential development that offers 13 apartments. All have views towards the sea with a communal garden to the front of the site.

In more detail

The scheme was negotiated with the contractor as soon as it was feasible to enable them to be involved early on. The architect was novated to the contractor which enabled the project team to develop the design with all parties' input to maximise buildability, keep design integrity, and reduce the risk.

Due to the proximity of adjacent buildings, a lot of work was undertaken in the early stages by the project team to manage party wall awards, complete a sensitive demolition and complete underpinning work to adjacent buildings. During the pre-planning phase, a lot of time was spent liaising with the local planning team to develop the original design to one that would complement the existing street scene, which was Georgian and included listed buildings, yet be modern and contemporary. The contractor employed to construct the scheme was ISO14001 accredited. They operated a zero waste to landfill approach, utilised local subcontractors, employed local staff, and sourced materials locally where possible.

Now complete, the properties command higher than average values for apartments in the area. This, coupled with their popularity, stirred interest in further development. As a result of the scheme, a number of other developments are now underway in areas previously considered unviable.

Herne Bay is on a mission to improve its image and economic profile, seeking to attract more people and businesses to live and work in the area. This project's ‘multiplier effect’ and impact on the local community has been widely felt with its new residents signalling regeneration, helping to bring additional jobs and other economic activity to the area.


  • A financially successful development delivered in an area that was previously seen as unviable and unfeasible for private development.
  • Close working relationship with the planners enabled the delivery of the scheme they wanted to see and that also worked for the client.
  • Quality of the build and design has seen it deliver the highest sales values to date in the area.

About the Building Project of the Year Award:

The SECBE Awards team look for outstanding local projects that: demonstrate great team working between the client and entire supply chain; were delivered before the programmed completion date, below the approved cost plan and to quality exceeding expectation whilst delivering the highest of health and safety standards; achieved the lowest environmental impacts; delivered outstanding customer satisfaction and may have also received praise from other stakeholders, and demonstrated the highest levels of the application of best practice, innovation and technical achievement to overcome the project’s challenges.

> Find out more about the other finalists here

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